Sweet Dreams
Ice Creamery
Goal: Establish a brand identity for a fictitious business.
Do you have a late-night sweet tooth? Sweet Dreams Ice Creamery is her to satisfy all of your cravings! Our ice cream shop offers locally sourced ingredients and are made completely from scratch in house. From unique seasonal flavors to traditional favorites, we have flavors everyone will love.
This project calls for a lot of heavy contrast to create cohesion between the visuals and the store's goal of appealing to late-night customers. The bright, neon pink stands out against a dark background and serves as an eye-catching visual during the nighttime hours as well as pays homage to the pastel pinks more traditionally associated with ice cream parlors. All logos and merchandise utilize Sweet Dreams Ice Creamery's signature pink and purple color palette and closed-eyed ice cream mascot to create a unified and recognizable brand identity.
