Milky Way Tea
Milky Way Tea is a local boba shop that is out of this world! Milky Way Tea offers a wide variety of tea flavors and drink customization options to fit everyone's tastes.
Inspired by the retrofuturism movement, Milky Way Tea logo and branding sets itself apart from its competitors with its eye-catching colors and fun, flowing text. By definition, this art style depicts what people decades ago imagined the future to be. Applying this concept to Milky Way Tea plays with the idea of what someone years ago might imagine a present day milk tea company to look like. And thus, Milky Way Tea was born.
The logo can be used as a pictorial mark or combined with text to display the business name. Additionally, the multiple examples of color palettes establish the logo as versatile and keep the door open for future branding updates.