Luma
Skincare
Luma is a skincare brand focusing on vegan, organic facial products packed with antioxidants to nourish and protect skin. Luma specializes in creating products to enhance natural beauty and leave the user feeling refreshed and happy with the skin they're in.
The challenge for this project was to create a line of skincare products that is cohesive and recognizable against the hundreds of other skincare products on the market. The design is modern and simple while remaining customizable for the ever-expanding product range.
The root "lum" stems from the latin word "lumen" meaning light which is where much of the inspiration of the design comes from. All packaging uses refracted light imagery to represent the natural brightening effects of the products and serve as the main identity of the brand. The hazy color gradients create an organic feel and stands out from the plainly colored or graphically loud packaging that dominates the market today.
